They May Be Annoying, But They Work

It’s Time To Reconnect!

Over and over again we hear the amazing results that occur from our ghost-written newsletter service. Sometimes responses happen after the first one sent. Imagine what could be produced for YOUR business if you had a strategic plan, template architects and designers to implement a monthly outreach newsletter! We are welcoming back past clients with a HUGE discount on newsletter & social media service for the New Year. << Learn More >>

Email Marketing Presentation – Break Through the Inbox Clutter & More

Thursday, May 18 at 11:30 AM - 1 PM LPGA International - 1000 Champions Dr, Daytona Beach, Florida 32124 This presentation will dive deeper into the email marketing maze, teaching you time-saving shortcuts including: * How to build fresh email lists * What type of content gets read * The template game – making your newsletter look professional * Subject line "do’s" * CAN-SPAM laws * How often to send * How to incorporate social media effectively * Effective tracking – what it all means * Plan in advance every 6...

You May Be a ‪#‎DigitalDinosaur‬

If you think Instagram is for "young people" you may be a ‪#‎DigitalDinosaur‬ We started the "Civil War Sales" Instagram account on a Sunday night after picking up a new client at the Civil War Show in Charleston and within a few hours they already had over 400 like-minded REAL followers. People were "tagging" their friends letting them know to check out the merchandise and the hearts came flying in. We are experienced and educated on how to get the RIGHT...

Hiring Vendors After the Storm (and always)

Hiring Vendors After the Storm << LISTEN TO DIGITAL DI'S RECOMMENDATIONS >> Callan Group has worked with hundreds of vendors by having them as clients or by working with them through our clients. Unfortunately, after a storm, many vendors take advantage of consumers. We've seen it too many times. Before hiring a vendor, be sure to: Read their Google Reviews Put the business name in the search bar with Google reviews for example: Callan Group Communications Google Reviews Read as many as you can starting with one...

Office Away From Home – Daytona Beach

When you're a traveling marketer, finding the right place to set up shop is key! The right amount of space, positive energy, strong drinks and great service are a must to settle in to begin typing. Recently we chose Halifax Yacht Club for our office away from home. What a gorgeous venue located in the heart of downtown Daytona Beach. Bavarian soft pretzel with Yuengling infused cheese dip. Delicious snack for an afternoon pick me up. The pot stickers were great,...

What do you know about your website?

What do you know about your website? Who hosts it? Who is responsible for the maintenance of plug-ins and themes? Who is making changes and updates? When was the last time you looked at your Google Analytics? It's time to understand what your website can do for your business. Contact CGC today to learn more - diane@thecallangrp.com.

Your Website is the Face of Your Business

Your website is the face of your business in the digital world. It's where customers go to learn about your products or services, connect with your brand, and make purchasing decisions. That's why it's essential to keep your website updated and well-maintained to ensure it's functioning at its best! Having control over your website allows you to make changes and updates quickly and easily, without relying on a web developer or IT department. Business Owners: Contact Digital Di to help get your ownership &...

Client Spotlight: Gage Publications

Callan Group Communications (CGC) has been honored to be the chosen firm to work with Gage Publications since 2010. We met Jan and Marty Gage and knew immediately we would be a winning team. Gage Publications has been delivering magazines to Volusia and Flagler Counties since 2001. They had five impressive magazines including Halifax, Flagler, New Smyrna, Deland and Ormond. The recognized nine years ago that they wanted to offer a digital experience for their readers. They started with...

Struggling with your website? CGC is here to help!

After witnessing so many of our clients struggling with finding out where their website was hosted or even who owned their domain, we sought out an amazing third party vendor who provides exceptional web solutions that not only protect your site but speed it up! Having control over your website allows you to make changes and updates quickly and easily, without relying on a web developer or IT department. Business Owners: Contact Digital Di to help get your ownership & control over one...

Hiring a Marketing Firm?

It’s important to check out a business that you want to hire. I know when I do, I check them out on Google. I listen closely to their story of how they started. I ask them about their goals. And I listen to see if they are truly practicing what they preach. For example if someone is looking for a pool builder, is that builder involved in an association specialized in their industry? Does this pool company respond to...