Hiring a Marketing Firm?
It’s important to check out a business that you want to hire. I know when I do, I check them out on Google. I listen closely to their story of how they started. I ask them about their goals. And I listen to see if they are truly practicing what they preach. For example if someone is looking for a pool builder, is that builder involved in an association specialized in their industry? Does this pool company respond to...
Client Spotlight: Gage Publications
Callan Group Communications (CGC) has been honored to be the chosen firm to work with Gage Publications since 2010. We met Jan and Marty Gage and knew immediately we would be a winning team. Gage Publications has been delivering magazines to Volusia and Flagler Counties since 2001. They had five impressive magazines including Halifax, Flagler, New Smyrna, Deland and Ormond. The recognized nine years ago that they wanted to offer a digital experience for their readers. They started with...
Do You Really Have The Time & Expertise?
Being an entrepreneur or business owner may often seem like you have to tackle every aspect of your business on your own (especially if you are a small business), but chances are high that you don't have the time to excel at everything your business requires you to. Take marketing and content creation as an example. You know these are essential to your business growth, but are they your forte? You love your field or your industry, and you're both...