CGC Service Offering: Association Management
Every industry has an Association to belong to. Often, these organizations are run by volunteers and things may get overlooked. That's where Callan Group Communications comes in! We have proven programs that recruit new members, retain involvement and build more awareness. Through state-of-the-art communications and expertise in fundraising, CGC can help maintain the continuity of your Association while building the sustainability of your mission. Contact "Digital Di" at 386-538-1083 to learn more by watching this video.
Hiring a Marketing Firm?
It’s important to check out a business that you want to hire. I know when I do, I check them out on Google. I listen closely to their story of how they started. I ask them about their goals. And I listen to see if they are truly practicing what they preach. For example if someone is looking for a pool builder, is that builder involved in an association specialized in their industry? Does this pool company respond to...
I’ve never paid for marketing. We’ve always been word of mouth.
"I've never paid for marketing. We've always been word of mouth." If I had a nickel for every time a business owner said this, well... Being a traveling marketer, these statements make me cringe a bit inside. First, what does that mean? - You mean to say you have never listed your business number online or for those vintage owners, in the phone book? - You mean to say you never had a special that you extended to your clients? - You mean to...
ASSOCIATION & NON-PROFIT MANAGEMENT
Our team partners with associations and non-profits to execute an array of services as small as consulting to as large as a full production fundraising event. Cause marketing and event management are also key components to our mission and company goals. ASSOCIATION MANAGEMENT Too often associations fall behind because of the lack of volunteer support and follow through. That’s where Callan Group Communications comes in. We are currently hired by multiple local associations as their marketing & membership director and their...
Survey Suggestions for Your Clients & Your Staff
When it comes to surveys, Callan Group Communications recommends sending them to your clients at the minimum every year. BUT when is the last time you thought about sending surveys to your employees? Or even your vendors? You've heard so many times, "communication is key" but how are you executing that in your business world? We recommend a few quick tips in this five minute YouTube video. If you have any other suggestions, please feel free to comment on the video....
Client Spotlight: Gage Publications
Callan Group Communications (CGC) has been honored to be the chosen firm to work with Gage Publications since 2010. We met Jan and Marty Gage and knew immediately we would be a winning team. Gage Publications has been delivering magazines to Volusia and Flagler Counties since 2001. They had five impressive magazines including Halifax, Flagler, New Smyrna, Deland and Ormond. The recognized nine years ago that they wanted to offer a digital experience for their readers. They started with...
Step Up Your LinkedIn Game
Over the past decade, we have seen many internet fads and social media trends come and go. As world savvy marketers, it is our job to not only know what is IN but also what is NECESSARY for your business to thrive year after year. In 2019, that "it trend" is LinkedIn for Business. You may already use LinkedIn as a way to represent you as a professional individual, and LinkedIn is great for that! You can use it to...
The Pricing Game
Listen to how Callan Group Communications structures our pricing options, how we keep our overhead low and why we don't "over charge" a client if we know we can! Click HERE