Hiring a Marketing Firm?
It’s important to check out a business that you want to hire. I know when I do, I check them out on Google. I listen closely to their story of how they started. I ask them about their goals. And I listen to see if they are truly practicing what they preach. For example if someone is looking for a pool builder, is that builder involved in an association specialized in their industry? Does this pool company respond to...
I’ve never paid for marketing. We’ve always been word of mouth.
"I've never paid for marketing. We've always been word of mouth." If I had a nickel for every time a business owner said this, well... Being a traveling marketer, these statements make me cringe a bit inside. First, what does that mean? - You mean to say you have never listed your business number online or for those vintage owners, in the phone book? - You mean to say you never had a special that you extended to your clients? - You mean to...
ASSOCIATION & NON-PROFIT MANAGEMENT
Our team partners with associations and non-profits to execute an array of services as small as consulting to as large as a full production fundraising event. Cause marketing and event management are also key components to our mission and company goals. ASSOCIATION MANAGEMENT Too often associations fall behind because of the lack of volunteer support and follow through. That’s where Callan Group Communications comes in. We are currently hired by multiple local associations as their marketing & membership director and their...
Survey Suggestions for Your Clients & Your Staff
When it comes to surveys, Callan Group Communications recommends sending them to your clients at the minimum every year. BUT when is the last time you thought about sending surveys to your employees? Or even your vendors? You've heard so many times, "communication is key" but how are you executing that in your business world? We recommend a few quick tips in this five minute YouTube video. If you have any other suggestions, please feel free to comment on the video....