Elevate Your Business Story with Our New Drone & Video Storytelling Services
Add drone and video storytelling to your marketing! We are thrilled to have worked on perfecting this service for the past few months. Take advantage of our introductory rates and contact us today about this new service offering. In today’s fast-paced digital world, capturing attention requires more than traditional marketing. Consumers crave authentic, visually engaging stories that highlight what makes a business unique. That’s why Callan Group Communications, with over 20 years of experience, is excited to announce our latest offering:...
Hiring Vendors After the Storm (and always)
Hiring Vendors After the Storm << LISTEN TO DIGITAL DI'S RECOMMENDATIONS >> Callan Group has worked with hundreds of vendors by having them as clients or by working with them through our clients. Unfortunately, after a storm, many vendors take advantage of consumers. We've seen it too many times. Before hiring a vendor, be sure to: Read their Google Reviews Put the business name in the search bar with Google reviews for example: Callan Group Communications Google Reviews Read as many as you can starting with one...
Keywords in Platforms for Targeted Demographics
When is the last time you reviewed your current demographic? Are you marketing to your current demographic where they look for information? Have you positioned yourself as an industry leader on the platforms that your demographic is on? Listen to our recent vLog on the topic. Check out the list of generations and their qualities below. Source: Family Wave. The Silent Generation (1925-1945) Interpersonal respect Work ethic Self-sacrifice Determination and Dedication Traditional values and culture Flexibility Builder Traits The Baby Boomers Generation (1946-1964) Goal-oriented Focus on personal fulfillment Eagerness for change and development Experienced Shaped...
Why Flodesk’s “Link in Bio” is the Perfect Alternative to Linktree
For businesses and influencers looking to maximize their Instagram engagement, the "Link in Bio" feature has become essential. Did you know that Instagram and Facebook are more likely to suppress posts that have links in them? That is because the goal of their algorithm is to keep you on their apps and not leave. So instead of adding links in posts, it’s best to have a link in your profile! While Linktree has long been a popular tool to keep...
Try Boosting Engagement with Facebook’s Tagging Features
We know that getting seen on the algorithm might feel like fighting a losing battle these days. But if you’re looking to ramp up engagement on your Facebook page, Facebook has actually introduced a few new tricks! Facebook now offers some handy tagging features that can help you reach the right audience at the right time. By using tags like @followers, @commenters, and @topfans, you can create more personalized interactions and keep your community connected and engaged. Please note that...
Meet the CGC Crew
Many ask who the team is at Callan Group Communications when they see the volume of output that's published. We have been strategic in creating our crew since opening in 2008. Our goal has always been to keep expenses low which keeps fees as low as possible for our clients. The choice to partner with those who are professionals and experts in their field has proven to be not only cost effective for our company and clients, it creates...
Callan Group Communications Highlighting Webinar Benefits
Callan Group Communications has been hosting webinars for years as the benefits for our clients is overwhelming. We have experience hosting all size webinars and understand best practices of the service. Since before the height of online ZOOM classes, #CGC has been running these programs for client engagement, industry education and more. << Listen to our Vlog on Webinar Services >> Reasons to do a webinar: - Attract professionals who are in and out of your network - Showcase that you’re an industry...
Boosted Posts on Instagram & Facebook
< Watch our Vlog about boosted posts > We see many clients choosing to boost posts on Facebook and Instagram. CGC highly recommends to do this as your message will span a larger reach to potential clients that your current marketing may not be able to connect with. Callan Group Communications can do a custom branded boosted post for $100 plus the amount you want to spend. We recommend a minimum of $250 for the post but can do in any...