MailChimp Then and Now
MailChimp Then and Now by Justine Mancini If you've been following Callan Group Communications for a while, you know that we have proven results that show that email newsletters STILL work and are one of the best marketing ROI you can get. Here at CGC we have our own proprietary email server that we use for many of our clients to send out newsletters. However, for a variety of different reasons unique to each client, sometimes we use a service such...
To Print or Not to Print (Media)
To Print or Not to Print (Media) By Justine Mancini One of the many ways Callan Group Communications remains unique in this fast-paced world of marketing is our belief in Legacy Media. Legacy Media is "the old media"- particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and yes, even television. Some say print is dead, we assure you – it’s not! CGC travels regularly gaining insight on cultural aspects of marketing in metro areas. We are constantly viewing what...
Company Culture – Very Important!
Company Culture - Very Important! Maybe it's not about the job pool, maybe it's about you. Does your business ever think about what your company's culture is? Now more than ever, it is harder to attract and retain a solid, effective and productive team. Why is that? Callan Group Communications (CGC) works with a wide variety of clients and all of them have employment challenges in common. Too often, it's overlooked by management that a company's culture is truly important in identifying...
Google Alerts
Remember to add Google Alerts on your business or your client's businesses! Hear some tips from Digital Di on a recent vLog.
Working with The Changing Algorithm
Account Manager, Justine Mancini 9/23/2020 At Callan Group Communications, we always tout how important and necessary it is to stay on top of trends. What many people don't realize is staying on top of trends goes beyond just knowing the viral post of the day. This also means keeping an eye out for algorithm changes and trends in post engagement. One platform that often goes through more algorithm changes than most is Facebook. Yes, Facebook has been working on changing up its...
Business Development at Callan Group Communications
We love supporting our clients with business development. Hear ways we currently assist member Associations and commercial clients with their development strategies. If you need support with yours, we always offer a complimentary digital profile to guide you on your business potential and blind spots! https://www.youtube.com/watch?v=BurHF-rJpGk
Best Practices on Review Sites by Callan Group Communications
Hear some tips on ways we utilize review sites for businesses in the Callan Group portfolio. https://www.youtube.com/watch?v=L-ajrQx8zQc&t=20s
Marketing Through an Economic Downturn
Listen to "Digital Di" discuss some tips on how to effectively communicate during crisis.