The Pricing Game
Listen to how Callan Group Communications structures our pricing options, how we keep our overhead low and why we don't "over charge" a client if we know we can! Click HERE
“Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well.” Voltaire
Tears were shed last night at our client's meeting when our creative director was presented with a surprise! The President of the Florida Swimming Pool Association, East Central Chapter and his wife presented Diane with a commemorative brick that will forever be on the new bridge that is being built over Silver Beach. They have a Veteran's Memorial opportunity where individuals can purchase bricks in honor and in memory of Veterans. Diane was awarded for her military service and for her...
Do You Really Have The Time & Expertise?
Being an entrepreneur or business owner may often seem like you have to tackle every aspect of your business on your own (especially if you are a small business), but chances are high that you don't have the time to excel at everything your business requires you to. Take marketing and content creation as an example. You know these are essential to your business growth, but are they your forte? You love your field or your industry, and you're both...
Callan Group Communications Celebrates 10 Years in Business
When Diane Michael got a call from her father asking for her to fly to Port Orange to take care of him post-op from having all arteries to his heart replaced, she dropped everything left San Diego the following day. After spending a week cooking and cleaning while taking care of her dad, this energetic entrepreneur decided to contact the local Humane Society and host a fundraiser while she was in town. In San Diego, Michael ran a successful business where...
A Google Alert A Day Keeps the Negativity at Bay
It is important to be constantly monitoring how your brand and business show up online. However, you're also super busy - scheduling meetings, designing product, networking, and trying to live your life outside of your business. Trying to monitor all social networks, blogs, online newsletters, discussion groups, and more is just too time-consuming. How can you monitor your brand more efficiently? Besides hiring a marketing agency (like Callan Group!) to take care of your online reputation for you, you...
Expanding Service Offering: Surveys
With the growing theme of opinion-based feedback, Callan Group Communications (CGC) is expanding their survey offerings. We hear a ton of comments in our industry. Everything from, people don't give their email addresses out to their customers feelings on sales and hours of operation. The question is always the same, when have you last surveyed them? With detailed technology at our fingertips it is easier than ever to gain information. Callan Group Communications has always administered surveys and suggested to clients...
The Negative Impact
Online reviews have certainly become the modern "word of mouth." In this day and age, it is estimated that 85% of customers trust online reviews as much as a personal recommendation! Additionally, up to 90% of consumers look at a product's reviews before they decide to buy. This is great for a company that has tons of positive reviews, but what about the negative ones? Have you ever left a negative a review? Furthermore, have you considered what kind...
Client Spotlight: Candock North Florida
CGC was thrilled to be chosen to work on this extremely cool account in December 2017. Our amazingly talented Patrick Langley created their website and it was off to the races… Meet Jeff Jahr, owner of Candock North Florida. Jeff, a resident of New Smyrna Beach, opened Candock North Florida in September 2017 off of US Highway 1 in Ormond Beach, right next to the World Famous Iron Horse. With a vast background in sales and extensive knowledge of the...