Marketing Through an Economic Downturn

Public Relations + Event Management = Success

With vast experience working with national non-profits for nearly 20 years, our event management talents exceed expectations. We love bringing education to all events and are hired for one-time needs or public relations on an ongoing basis where we incorporate both. Recently we teamed up with Todd Patrick & Co. Salon for our client, Tempus Hair Restoration for “Operation Hundreds of Heads”. With a team effort, we executed an amazing event that boosted both businesses on social, in black and...

Digital Marketing Has Changed

Digital Marketing can be the key component your business is missing now and for years already. At Callan Group Communications we provide exceptional digital marketing to elevate your business beyond just the “walk-ins”. To start, we make sure your company is set up on all social media accounts. From Facebook, Instagram and Twitter to LinkedIn, Google My Business and many review sites that are relevant to your industry. There isn’t an avenue we leave untouched! Once you are setup on all...

MailChimp Then and Now

MailChimp Then and Now by Justine Mancini If you've been following Callan Group Communications for a while, you know that we have proven results that show that email newsletters STILL work and are one of the best marketing ROI you can get. Here at CGC we have our own proprietary email server that we use for many of our clients to send out newsletters. However, for a variety of different reasons unique to each client, sometimes we use a service such...

Keywords in Platforms for Targeted Demographics

When is the last time you reviewed your current demographic? Are you marketing to your current demographic where they look for information? Have you positioned yourself as an industry leader on the platforms that your demographic is on? Listen to our recent vLog on the topic. Check out the list of generations and their qualities below. Source: Family Wave. The Silent Generation (1925-1945) Interpersonal respect Work ethic Self-sacrifice Determination and Dedication Traditional values and culture Flexibility Builder Traits The Baby Boomers Generation (1946-1964) Goal-oriented Focus on personal fulfillment Eagerness for change and development Experienced Shaped...

Crank It Up in 2023

LET'S CRANK IT UP A NOTCH THIS 2023 With a new year comes new decisions and new goals. CGC is ready to help your business explore new heights this year! We can start with a FREE digital profile where we examine many different aspects of your business. We'll let you know what's working and what we think you can do differently with better results. And if you like what you see, we're ready to join your team!

Remember Your Website Needs Attention

Your website is not a "set it and forget it" tool. You need to regularly update and refresh it to stay relevant and engaging to your audience! Having control over your website allows you to make changes and updates quickly and easily, without relying on a web developer or IT department. Business Owners: Contact Digital Di to help get your ownership & control over one of the most important parts of your business.

Do They Remember Your Business

Are you memorable to your customers? Are you the first business to pop into their minds when someone asks for recommendations for your field? Do they mention you in casual conversation when discussing their day with friends? Being memorable and staying at the forefront of your customers' minds requires constant communication! Callan Group Communications will be sure you are memorable to everyone! With a west coast casual approach, we go back to basics. Dropping off business cards at hair salons, passing...

AirBnb Marketing

Callan Group Communications and Imagine Wanderlust have teamed up to become a luxury marketing and management duo for AirBnB hosts and travelers alike. After traveling to Italy the summer of 2016, Diane Michael of Callan Group Communications and Lisa Cherie of Imagine Wanderlust realized their shared desire to see the world while working. After staying in AirBnB units in Rome, Florence and Venice, the dynamic duo decided to combine their talents and add an AirBnB marketing option to their established...

Your Employees Don’t Have Time

We see it too often...businesses that decide to add marketing responsibilities onto a team member who already has there hands full! That's not the best approach or ever recommended. Callan Group Communications' Crew prides ourselves in being part of our client's team. We handle the daily marketing and business development tasks that are required to maintain continuity and growth for an ever-changing market regardless of industry. We are ready to provide you with a digital profile to show you areas of...

Instagram For Your Business

If you’re not using a business Instagram page to increase your profits, you may be a digital dinosaur. Instagram has quickly turned into a revenue generating machine for businesses in just six years! As of June 2016, the mobile photo sharing platform reached 500 million monthly active users (Source: Statista). If your business isn’t posting daily, at the minimum, you are definitely a digital dinosaur! Creating a business page is simple and free! But it’s not one of those sites where...