When is the last time you reviewed your current demographic? Are you marketing to your current demographic where they look for information? Have you positioned yourself as an industry leader on the platforms that your demographic is on?
Listen to our recent vLog on the topic.
Check out the list of generations and their qualities below. Source: Family Wave.
The Silent Generation (1925-1945)
Interpersonal respect
Work ethic
Self-sacrifice
Determination and Dedication
Traditional values and culture
Flexibility
Builder Traits
The Baby Boomers Generation (1946-1964)
Goal-oriented
Focus on personal fulfillment
Eagerness for change and development
Experienced
Shaped Society and the Social Context
The Desire for Equality
Generation X (1965-1980)
Independent
Balance in work-life
Talented in Technology
Resourceful
Ambitious and Eager to learn new skills
Create and enjoy creative input and resourceful
Value diversity, responsibilities, and challenges
Master of self-depreciation
Millennials (1981-1996)
Entrepreneurial
Eager to learn new things
Expect collaboration and understanding from others
Engage in social activism
Better educated than previous generations
Generation Z (1997-2012)
Money-driven and ambitious
Politically and socially aware
Racially and Ethnically diverse
Engage mostly in social activism
Digital natives
Generation Alpha (2013-2025)
Spending more time online
AI is their reality
Learning is personalized
They live in the moment
Individuality and diversity
More importantly, how are you planning to market to future demographics as time continues to fly by?
The experience marketers at Callan Group Communications know how to identify your current and future demographic and we know how to position your business properly on the right platforms for success.
For more details on what we can do for you, contact Digital Di today!
Source: FamilyWave
