CGC Service Offering: Association Management

Client Highlight – The Flower Market

What a perfect time to highlight our dear friend and client for over a year now – Sandy with The Flower Market. There is still time to order for Valentine’s Day for all you last minute shoppers! These hearts will start a conversation, but the right bouquet of flowers will leave her speechless! Contact our friend Sandy at (386) 677-2191 or stop by 52 S Atlantic Avenue in beautiful Ormond Beach.

Boosted Posts on Instagram & Facebook

< Watch our Vlog about boosted posts > We see many clients choosing to boost posts on Facebook and Instagram. CGC highly recommends to do this as your message will span a larger reach to potential clients that your current marketing may not be able to connect with. Callan Group Communications can do a custom branded boosted post for $100 plus the amount you want to spend. We recommend a minimum of $250 for the post but can do in any...

The Ultimate Guide to Creating a Marketing Brochure That Works

If you’re looking to make a lasting impression with your marketing materials, your brochure is one of the most powerful tools you can use. A well-designed brochure isn’t just a flyer—it’s a representation of your brand, your values, and what you can offer to your customers. So, how do you create a brochure that works? We’ve got you covered! At Callan Group Communications, we specialize in creating brochures that not only look great but also drive results. As the ghostwriters...

Newsletters -Still a Thing

Does your business send out newsletters? If not, this is an area of marketing you may be missing out on. A lot of companies have gotten away from sending out newsletter because they think they are a marketing tool of the past, but this is not so. NOT AT ALL! Newsletters are a great way to stay relevant to your customers. In a newsletter you can highlight many things. Maybe you are bringing in a new product or service that...

“Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well.” Voltaire

Tears were shed last night at our client's meeting when our creative director was presented with a surprise! The President of the Florida Swimming Pool Association, East Central Chapter and his wife presented Diane with a commemorative brick that will forever be on the new bridge that is being built over Silver Beach. They have a Veteran's Memorial opportunity where individuals can purchase bricks in honor and in memory of Veterans. Diane was awarded for her military service and for her...

Responding to Negative Reviews

Callan Group Communications responds on behalf of many of our clients on their platforms. Because we are an extension of their marketing and business development, we understand how to communicate their company goals and culture and do this by way of responding in their voice over dozens of platforms. This was a response we received from a newsletter that was sent out for one of our clients. We didn’t change grammatical or spelling errors. “Obviously u have music on Thursday. I...

They May Be Annoying, But They Work

Email newsletters not only still work but they have one of the highest return of investments for your business. Whether you have a gift shop or an engineering firm, CGC will help you keep in touch with your customers, retain them and have them become your raving fans and an extension of your sales force! Listen to our recent vLog to find out why they still work, how often you should send, what type of content and more! Request a quote to...

How TOAST Email Campaigns Can Drive Your Restaurant’s Success

Running a successful restaurant is about more than just great food—it’s also about building and maintaining strong relationships with your customers. In today’s digital age, email marketing has become a crucial tool for staying connected with your patrons. If you’re using TOAST, you already have a powerful platform at your fingertips that can help you do just that. But are you leveraging it to its full potential? Email marketing is one of the most effective ways to keep your restaurant...

Email Marketing Presentation – Break Through the Inbox Clutter & More

Thursday, May 18 at 11:30 AM - 1 PM LPGA International - 1000 Champions Dr, Daytona Beach, Florida 32124 This presentation will dive deeper into the email marketing maze, teaching you time-saving shortcuts including: * How to build fresh email lists * What type of content gets read * The template game – making your newsletter look professional * Subject line "do’s" * CAN-SPAM laws * How often to send * How to incorporate social media effectively * Effective tracking – what it all means * Plan in advance every 6...

Websites That Work

Diane Michael of Callan Group Communications goes over why you should be updating your website on a regular basis and talks about some quick website tips to keep in mind. Check out this quick video to learn why clients all over the country hire Callan Group's webmasters to create amazing websites that get results. Content Ghost Writer Updates are behind-the-scenes writing which takes place hourly at Callan Group Communication headquarters located in Ormond Beach. Our content queens have mastered the gift...