JPG vs PNG

JPG vs PNG By Justine Mancini What is our internet experience if not for images? Anyone who has saved an image from the web or for a simple paint program knows that there are tons of file formats to choose from. If you're not a graphic designer, artist, or photographer, many of those file formats aren't going to be any of your concern. Instead, you probably most often deal with JPGs (or JPEGs) and PNGs. But do you sometimes wonder if you...

Hiring Vendors After the Storm (and always)

Hiring Vendors After the Storm << LISTEN TO DIGITAL DI'S RECOMMENDATIONS >> Callan Group has worked with hundreds of vendors by having them as clients or by working with them through our clients. Unfortunately, after a storm, many vendors take advantage of consumers. We've seen it too many times. Before hiring a vendor, be sure to: Read their Google Reviews Put the business name in the search bar with Google reviews for example: Callan Group Communications Google Reviews Read as many as you can starting with one...

Don’t Be Prehistoric

If your digital portfolio doesn’t score an A+ your business may become extinct! We heard time and time again that Facebook was a fad, now it’s highly unusual for a business to not have a page. Same goes with many other digital sites. Keeping all of them updated and knowing the constant changing settings each one requires is time consuming and at times overwhelming. CGC loves doing a FREE digital profile for any business that wants to know their footprint score....

Book Food Trucks for Your Next Event

Food trucks have really blown up in popularity over the past five years, and with good reason. Who doesn't smile as soon as they see a food truck pull up? Food trucks are a convenient (and not to mention TRENDY) way to feed a large group, with different options, in a short amount of time if necessary, without having to resort to something like a sandwich platter from the supermarket - which, let's face it - is not fresh,...

Remember Your Website Needs Attention

Your website is not a "set it and forget it" tool. You need to regularly update and refresh it to stay relevant and engaging to your audience! Having control over your website allows you to make changes and updates quickly and easily, without relying on a web developer or IT department. Business Owners: Contact Digital Di to help get your ownership & control over one of the most important parts of your business.

Video Helps Tell Your Story

Marlon, aka "The Hat Fella", joined the CGC Crew in 2018 when he was introduced to us by Your Restaurant. He is a visual genius that can see angles that others may miss. With drone capabilities and close attention to detail, "The Hat Fella" is ready to make your story come alive! Marlon was born in San Jose, Costa Rica and moved to the United States with the mindset of becoming an entrepreneur. When he started College at Indiana University...

ASSOCIATION & NON-PROFIT MANAGEMENT

Our team partners with associations and non-profits to execute an array of services as small as consulting to as large as a full production fundraising event. Cause marketing and event management are also key components to our mission and company goals. ASSOCIATION MANAGEMENT Too often associations fall behind because of the lack of volunteer support and follow through. That’s where Callan Group Communications comes in. We are currently hired by multiple local associations as their marketing & membership director and their...

Blueberry Festival of Greater Orlando – April 22

Browsing through Facebook last weekend we came across Southern Hill Farm's Blueberry Picking Weekend which made me pause. The fact that they had two food trucks participating made me even more interested. With over 400 people interested/going I wondered where Clermont was and proceeded to Google maps to find out. An hour and some change from Port Orange, not too bad. I contacted my sweetheart and asked if he wanted to go blueberry picking. We both were raised up...

Effective Gratitude – Universe Nudge

Callan Group Communications Creative Director, Diane Michael, aka "Digital Di", wrote "After Mom" in 2018. During this pandemic, she offers a suggestion of practicing "effective gratitude". Listen to part of Insight 10 which goes over a "gratitude shift". If this video touched you and you want more information on the account, Universe Nudge, follow on Instagram!

Creating Your Amazon Store Account: A Simple Guide

Ready to sell on Amazon? With millions of daily shoppers, it’s an amazing platform to grow your business. Here’s a quick guide to setting up your Amazon Store account: Step 1: Choose Your Plan Individual Plan: For under 40 items/month. Professional Plan: For over 40 items/month and advanced tools. Step 2: Prepare Your Info Have these ready: Email address Credit card or bank info Tax ID details Phone number Product details (if listing immediately) Step 3: Create Your Account Visit sellercentral.amazon.com. Click "Sign Up" and select your plan. Enter your details and verify...