AirBnb Marketing

What Is Your End of Year Marketing Plan?

What is your marketing plan for the remainder of 2021? Some businesses may decide not to start a new marketing plan until the beginning of the new year, don’t fall into that trap!!! End of the year marketing is very important. There are many benefits to pumping up your marketing in November and December. First, people are shopping! They are looking for a gift for a spouse, child, friend or family member that is different from anything else they will get...

The Ultimate Guide to Creating a Marketing Brochure That Works

If you’re looking to make a lasting impression with your marketing materials, your brochure is one of the most powerful tools you can use. A well-designed brochure isn’t just a flyer—it’s a representation of your brand, your values, and what you can offer to your customers. So, how do you create a brochure that works? We’ve got you covered! At Callan Group Communications, we specialize in creating brochures that not only look great but also drive results. As the ghostwriters...

Using Hashtags To Help Inform

Tips On Instagram & Using Hashtags Let's help viewers know what restaurants are open by hash tagging the city and then delivery or take out. For example: #PortOrangeDelivery or #DaytonaTakeOut. That way we can visually see what's available in one space. Listen to some quick tips from Digital Di with Callan Group Communications. If you want more info on how to let CGC handle your Instagram, contact us at www.thecallangrp.com or 386-538-1083. As always, please LIKE us on Facebook and follow...

Let Us Help You: How to Get Google Guaranteed for Your Business

If you're looking to establish trust and attract more customers for your business, the Google Guaranteed program is a powerful tool. This program offers a verified badge that assures potential customers of your reliability and professionalism. Here’s a step-by-step guide to help you get started and make the most of this opportunity. 1. Check Your Eligibility Before diving into the application process, ensure your business meets Google’s criteria: Eligible Industries: Google Guaranteed is primarily available for home services, local services, personal...

Why Flodesk’s “Link in Bio” is the Perfect Alternative to Linktree

For businesses and influencers looking to maximize their Instagram engagement, the "Link in Bio" feature has become essential. Did you know that Instagram and Facebook are more likely to suppress posts that have links in them? That is because the goal of their algorithm is to keep you on their apps and not leave. So instead of adding links in posts, it’s best to have a link in your profile!  While Linktree has long been a popular tool to keep...

Unlocking Webinar Vibes: How Callan Group Communications Boosts Your Engagement Game

In today’s digital scene, connecting with your audience is a must. At Callan Group Communications (CGC), we’ve been rocking impactful webinars for ages—way before online classes became a thing. With our experience, we’re here to help you harness the power of webinars for engagement, education, and so much more.   Let CGC Help You Host a Webinar? Webinars are more than just a trendy way to market; they bring some serious perks. Here’s why you should think about hiring CGC to add...

Crank It Up in 2023

LET'S CRANK IT UP A NOTCH THIS 2023 With a new year comes new decisions and new goals. CGC is ready to help your business explore new heights this year! We can start with a FREE digital profile where we examine many different aspects of your business. We'll let you know what's working and what we think you can do differently with better results. And if you like what you see, we're ready to join your team!

The Pricing Game

Listen to how Callan Group Communications structures our pricing options, how we keep our overhead low and why we don't "over charge" a client if we know we can! Click HERE

JPG vs PNG

JPG vs PNG By Justine Mancini What is our internet experience if not for images? Anyone who has saved an image from the web or for a simple paint program knows that there are tons of file formats to choose from. If you're not a graphic designer, artist, or photographer, many of those file formats aren't going to be any of your concern. Instead, you probably most often deal with JPGs (or JPEGs) and PNGs. But do you sometimes wonder if you...

Email Marketing Presentation – Break Through the Inbox Clutter & More

Thursday, May 18 at 11:30 AM - 1 PM LPGA International - 1000 Champions Dr, Daytona Beach, Florida 32124 This presentation will dive deeper into the email marketing maze, teaching you time-saving shortcuts including: * How to build fresh email lists * What type of content gets read * The template game – making your newsletter look professional * Subject line "do’s" * CAN-SPAM laws * How often to send * How to incorporate social media effectively * Effective tracking – what it all means * Plan in advance every 6...