Let Us Help You: How to Get Google Guaranteed for Your Business
If you're looking to establish trust and attract more customers for your business, the Google Guaranteed program is a powerful tool. This program offers a verified badge that assures potential customers of your reliability and professionalism. Here’s a step-by-step guide to help you get started and make the most of this opportunity. 1. Check Your Eligibility Before diving into the application process, ensure your business meets Google’s criteria: Eligible Industries: Google Guaranteed is primarily available for home services, local services, personal...
How to Access Monthly Facebook Insights, Google Business Analytics, and Website Metrics using Google Analytics for Your Business
By regularly analyzing Facebook Insights, Google Business Profile Performance, and Google Analytics metrics, you can gain a comprehensive understanding of how users interact with your business across platforms. Use these insights to refine your marketing strategies and drive growth. You can start by setting a recurring date each month to collect and compare your analytics, and let data guide your business decisions! Here’s a step-by-step guide to accessing and analyzing these insights. Facebook Analytics Facebook offers detailed performance data through Meta Business...
The Ultimate Guide to Creating a Marketing Brochure That Works
If you’re looking to make a lasting impression with your marketing materials, your brochure is one of the most powerful tools you can use. A well-designed brochure isn’t just a flyer—it’s a representation of your brand, your values, and what you can offer to your customers. So, how do you create a brochure that works? We’ve got you covered! At Callan Group Communications, we specialize in creating brochures that not only look great but also drive results. As the ghostwriters...
Preparing to Sell: Marketing Essentials for Baby Boomer Business Owners
<< TLDR: WATCH THE VIDEO NOW >> Are you a business owner nearing retirement, or do you know a baby boomer looking to sell their business within the next two to ten years? If so, it's essential to start planning now to maximize the value of your business. This is especially true if you're unfamiliar with the digital landscape – and that’s where Callan Group Communications can help. Whether you've built a thriving local company through years of hard work or...
Elevate Your Business Story with Our New Drone & Video Storytelling Services
Add drone and video storytelling to your marketing! We are thrilled to have worked on perfecting this service for the past few months. Take advantage of our introductory rates and contact us today about this new service offering. In today’s fast-paced digital world, capturing attention requires more than traditional marketing. Consumers crave authentic, visually engaging stories that highlight what makes a business unique. That’s why Callan Group Communications, with over 20 years of experience, is excited to announce our latest offering:...
How to Add an Admin to Your YouTube Account
Adding an admin to your YouTube Account allows others to manage your page, post updates, and edit. Here’s a simple guide to adding an admin. Step 1: Sign in to YouTube Studio Open your web browser and go to YouTube. Click on your profile picture in the top-right corner. Select YouTube Studio from the dropdown menu. Step 2: Access Settings Once you're in YouTube Studio, look to the left-hand menu. Scroll to the bottom and click on Settings (it's a small...
Unlocking Webinar Vibes: How Callan Group Communications Boosts Your Engagement Game
In today’s digital scene, connecting with your audience is a must. At Callan Group Communications (CGC), we’ve been rocking impactful webinars for ages—way before online classes became a thing. With our experience, we’re here to help you harness the power of webinars for engagement, education, and so much more. Let CGC Help You Host a Webinar? Webinars are more than just a trendy way to market; they bring some serious perks. Here’s why you should think about hiring CGC to add...
Hiring Vendors After the Storm (and always)
Hiring Vendors After the Storm << LISTEN TO DIGITAL DI'S RECOMMENDATIONS >> Callan Group has worked with hundreds of vendors by having them as clients or by working with them through our clients. Unfortunately, after a storm, many vendors take advantage of consumers. We've seen it too many times. Before hiring a vendor, be sure to: Read their Google Reviews Put the business name in the search bar with Google reviews for example: Callan Group Communications Google Reviews Read as many as you can starting with one...