2024 Marketing Ideas
Happy 2024 from CGC! With the start of a new year, we think it's a great time to revamp and refresh your marketing strategy and online presence. We can help you do this in many ways - a website upgrade, social media makeover, newsletter construction and writing, and much more! We can start with a FREE digital profile examining many different aspects of your business. We’ll let you know what’s working and what we think you can do differently with better results. And if you...
Who Owns Your Domain?
Do you know who owns your domain? Do you know who hosts your domain? Do you know what you're paying for these services? In today's digital age, your website is the face of your business. It's where customers go to learn about your products or services, connect with your brand, and make purchasing decisions. That's why having complete control over your website is crucial to your online success. Business Owners: Contact Digital Di to help get your ownership & control over one of the most...
What Is Your End of Year Marketing Plan?
What is your marketing plan for the remainder of 2021? Some businesses may decide not to start a new marketing plan until the beginning of the new year, don’t fall into that trap!!! End of the year marketing is very important. There are many benefits to pumping up your marketing in November and December. First, people are shopping! They are looking for a gift for a spouse, child, friend or family member that is different from anything else they will get...
Membership Building, Special Events, Training & Seminars
At Callan Group Communications we provide may different types of marketing. We also provide Association and Non-Profit Management services. Today’s associations find it difficult to get enough volunteers to keep their organizations moving smoothly. That’s where we come in! We work with the Association’s, sometimes filling roles of marking, membership director, and even executive director to keep business moving along. These roles are important to any organization and we provide the attention needed to fulfill these duties. We can...
Newsletter Best Practices
Email Newsletter Still Work! Listen to our best practices! CGC has been an email service provider since 2008. Email newsletters still work and even though they may not be as popular as they once were in the past decade they still bring in one of the highest returns on investment in marketing. Listen to CGC's tips and best practices. If you want more info on how to let CGC handle your email newsletters, contact us via email or 386-538-1083. As always,...
They May Be Annoying, But They Work
Email newsletters not only still work but they have one of the highest return of investments for your business. Whether you have a gift shop or an engineering firm, CGC will help you keep in touch with your customers, retain them and have them become your raving fans and an extension of your sales force! Listen to our recent vLog to find out why they still work, how often you should send, what type of content and more! Request a quote to...
Expanding Service Offering: Surveys
With the growing theme of opinion-based feedback, Callan Group Communications (CGC) is expanding their survey offerings. We hear a ton of comments in our industry. Everything from, people don't give their email addresses out to their customers feelings on sales and hours of operation. The question is always the same, when have you last surveyed them? With detailed technology at our fingertips it is easier than ever to gain information. Callan Group Communications has always administered surveys and suggested to clients...
The Negative Impact
Online reviews have certainly become the modern "word of mouth." In this day and age, it is estimated that 85% of customers trust online reviews as much as a personal recommendation! Additionally, up to 90% of consumers look at a product's reviews before they decide to buy. This is great for a company that has tons of positive reviews, but what about the negative ones? Have you ever left a negative a review? Furthermore, have you considered what kind...