Preparing to Sell: Marketing Essentials for Baby Boomer Business Owners
<< TLDR: WATCH THE VIDEO NOW >> Are you a business owner nearing retirement, or do you know a baby boomer looking to sell their business within the next two to ten years? If so, it's essential to start planning now to maximize the value of your business. This is especially true if you're unfamiliar with the digital landscape – and that’s where Callan Group Communications can help. Whether you've built a thriving local company through years of hard work or...
Elevate Your Business Story with Our New Drone & Video Storytelling Services
Add drone and video storytelling to your marketing! We are thrilled to have worked on perfecting this service for the past few months. Take advantage of our introductory rates and contact us today about this new service offering. In today’s fast-paced digital world, capturing attention requires more than traditional marketing. Consumers crave authentic, visually engaging stories that highlight what makes a business unique. That’s why Callan Group Communications, with over 20 years of experience, is excited to announce our latest offering:...
Hiring Vendors After the Storm (and always)
Hiring Vendors After the Storm << LISTEN TO DIGITAL DI'S RECOMMENDATIONS >> Callan Group has worked with hundreds of vendors by having them as clients or by working with them through our clients. Unfortunately, after a storm, many vendors take advantage of consumers. We've seen it too many times. Before hiring a vendor, be sure to: Read their Google Reviews Put the business name in the search bar with Google reviews for example: Callan Group Communications Google Reviews Read as many as you can starting with one...
Keywords in Platforms for Targeted Demographics
When is the last time you reviewed your current demographic? Are you marketing to your current demographic where they look for information? Have you positioned yourself as an industry leader on the platforms that your demographic is on? Listen to our recent vLog on the topic. Check out the list of generations and their qualities below. Source: Family Wave. The Silent Generation (1925-1945) Interpersonal respect Work ethic Self-sacrifice Determination and Dedication Traditional values and culture Flexibility Builder Traits The Baby Boomers Generation (1946-1964) Goal-oriented Focus on personal fulfillment Eagerness for change and development Experienced Shaped...
How to Sign Up for Flodesk and Add Our Affiliate Code
Flodesk is a user-friendly email marketing platform perfect for creating beautiful, engaging emails. Here’s how to sign up and apply CGC's discount code to your subscription. Steps: Visit Flodesk: Go to Flodesk. Sign Up: Click on Sign Up for Free or similar on the homepage. Fill in your details (name, email, password). Check for Verification Email: Go to your inbox and open the verification email from Flodesk. Click to verify your email. This should bring you back...
How to Add an Admin to Your Facebook Business Page
Adding an admin to your Facebook Business Page allows others to manage your page, post updates, and respond to messages. Here’s a simple guide to adding an admin. Steps: Log in to Facebook: Go to Facebook. Sign in with your credentials. Access Your Business Page: Click on Pages in the left menu, and select the page you want to manage. Switch into the Page: Switching into the Page allows you to act as the page and not from...
How to Add a Manager to Google My Business Account
Google My Business (GMB) is essential for managing your online presence across Google, including Search and Maps. If you're collaborating with CGC or need help managing your GMB profile, adding a manager is a straightforward process. Here’s how to do it. Steps: Log in to Google My Business: Go to Google My Business. Sign in with the Google account associated with your business. Select Your Business: If you have multiple businesses, choose the one you want to manage from the...
Meet the CGC Crew
Many ask who the team is at Callan Group Communications when they see the volume of output that's published. We have been strategic in creating our crew since opening in 2008. Our goal has always been to keep expenses low which keeps fees as low as possible for our clients. The choice to partner with those who are professionals and experts in their field has proven to be not only cost effective for our company and clients, it creates...