Crank It Up in 2023

AirBnb Marketing

Callan Group Communications and Imagine Wanderlust have teamed up to become a luxury marketing and management duo for AirBnB hosts and travelers alike. After traveling to Italy the summer of 2016, Diane Michael of Callan Group Communications and Lisa Cherie of Imagine Wanderlust realized their shared desire to see the world while working. After staying in AirBnB units in Rome, Florence and Venice, the dynamic duo decided to combine their talents and add an AirBnB marketing option to their established...

“Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well.” Voltaire

Tears were shed last night at our client's meeting when our creative director was presented with a surprise! The President of the Florida Swimming Pool Association, East Central Chapter and his wife presented Diane with a commemorative brick that will forever be on the new bridge that is being built over Silver Beach. They have a Veteran's Memorial opportunity where individuals can purchase bricks in honor and in memory of Veterans. Diane was awarded for her military service and for her...

We Want Your Business To Be Seen

If you're focusing solely on online marketing, you are missing a big chunk of potential clients! CGC will not only boost your online marketing but also get you seen in print and heard on the radio. WE WANT YOUR BUSINESS TO BE SEEN! Creative measures are taken at CGC because we want you to stand out! Showing off your talents is a must. You're not doing it enough. Let us! If you haven't seen the results you were hoping for in your business...

Remember Your Website Needs Attention

Your website is not a "set it and forget it" tool. You need to regularly update and refresh it to stay relevant and engaging to your audience! Having control over your website allows you to make changes and updates quickly and easily, without relying on a web developer or IT department. Business Owners: Contact Digital Di to help get your ownership & control over one of the most important parts of your business.

Survey Suggestions for Your Clients & Your Staff

When it comes to surveys, Callan Group Communications recommends sending them to your clients at the minimum every year. BUT when is the last time you thought about sending surveys to your employees? Or even your vendors? You've heard so many times, "communication is key" but how are you executing that in your business world? We recommend a few quick tips in this five minute YouTube video. If you have any other suggestions, please feel free to comment on the video....

Felt Results in Less Than a Week!

My body is yelling, "thank you, thank you, thank you," wow...after a long day I wanted to grab a bottle of vino & relax but still had lots of energy so chose a 30 minute swim instead. Not only am I now on hemp oil, I'm taking these powder sticks that have ginseng root, maqui berry, guarana seed, B3, B12 for energy....yerba mate & maca power for mood...milk thistle & bacopa extract for detox AND last but certainly not least...coconut...

Company Culture – Very Important!

Company Culture - Very Important! Maybe it's not about the job pool, maybe it's about you. Does your business ever think about what your company's culture is? Now more than ever, it is harder to attract and retain a solid, effective and productive team. Why is that? Callan Group Communications (CGC) works with a wide variety of clients and all of them have employment challenges in common. Too often, it's overlooked by management that a company's culture is truly important in identifying...

Keywords in Platforms for Targeted Demographics

When is the last time you reviewed your current demographic? Are you marketing to your current demographic where they look for information? Have you positioned yourself as an industry leader on the platforms that your demographic is on? Listen to our recent vLog on the topic. Check out the list of generations and their qualities below. Source: Family Wave. The Silent Generation (1925-1945) Interpersonal respect Work ethic Self-sacrifice Determination and Dedication Traditional values and culture Flexibility Builder Traits The Baby Boomers Generation (1946-1964) Goal-oriented Focus on personal fulfillment Eagerness for change and development Experienced Shaped...

Client Spotlight: Candock North Florida

CGC was thrilled to be chosen to work on this extremely cool account in December 2017. Our amazingly talented Patrick Langley created their website and it was off to the races… Meet Jeff Jahr, owner of Candock North Florida. Jeff, a resident of New Smyrna Beach, opened Candock North Florida in September 2017 off of US Highway 1 in Ormond Beach, right next to the World Famous Iron Horse. With a vast background in sales and extensive knowledge of the...

Hiring Vendors After the Storm (and always)

Hiring Vendors After the Storm << LISTEN TO DIGITAL DI'S RECOMMENDATIONS >> Callan Group has worked with hundreds of vendors by having them as clients or by working with them through our clients. Unfortunately, after a storm, many vendors take advantage of consumers. We've seen it too many times. Before hiring a vendor, be sure to: Read their Google Reviews Put the business name in the search bar with Google reviews for example: Callan Group Communications Google Reviews Read as many as you can starting with one...