Using Hashtags To Help Inform

Client Spotlight: Gage Publications

Callan Group Communications (CGC) has been honored to be the chosen firm to work with Gage Publications since 2010. We met Jan and Marty Gage and knew immediately we would be a winning team. Gage Publications has been delivering magazines to Volusia and Flagler Counties since 2001. They had five impressive magazines including Halifax, Flagler, New Smyrna, Deland and Ormond. The recognized nine years ago that they wanted to offer a digital experience for their readers. They started with...

Client Highlight – The Flower Market

What a perfect time to highlight our dear friend and client for over a year now – Sandy with The Flower Market. There is still time to order for Valentine’s Day for all you last minute shoppers! These hearts will start a conversation, but the right bouquet of flowers will leave her speechless! Contact our friend Sandy at (386) 677-2191 or stop by 52 S Atlantic Avenue in beautiful Ormond Beach.

Preparing to Sell: Marketing Essentials for Baby Boomer Business Owners

<< TLDR: WATCH THE VIDEO NOW >> Are you a business owner nearing retirement, or do you know a baby boomer looking to sell their business within the next two to ten years? If so, it's essential to start planning now to maximize the value of your business. This is especially true if you're unfamiliar with the digital landscape – and that’s where Callan Group Communications can help. Whether you've built a thriving local company through years of hard work or...

Hiring a Marketing Firm?

It’s important to check out a business that you want to hire. I know when I do, I check them out on Google. I listen closely to their story of how they started. I ask them about their goals. And I listen to see if they are truly practicing what they preach. For example if someone is looking for a pool builder, is that builder involved in an association specialized in their industry? Does this pool company respond to...

Book Food Trucks for Your Next Event

Food trucks have really blown up in popularity over the past five years, and with good reason. Who doesn't smile as soon as they see a food truck pull up? Food trucks are a convenient (and not to mention TRENDY) way to feed a large group, with different options, in a short amount of time if necessary, without having to resort to something like a sandwich platter from the supermarket - which, let's face it - is not fresh,...

Client Spotlight: Candock North Florida

CGC was thrilled to be chosen to work on this extremely cool account in December 2017. Our amazingly talented Patrick Langley created their website and it was off to the races… Meet Jeff Jahr, owner of Candock North Florida. Jeff, a resident of New Smyrna Beach, opened Candock North Florida in September 2017 off of US Highway 1 in Ormond Beach, right next to the World Famous Iron Horse. With a vast background in sales and extensive knowledge of the...

Why Flodesk’s “Link in Bio” is the Perfect Alternative to Linktree

For businesses and influencers looking to maximize their Instagram engagement, the "Link in Bio" feature has become essential. Did you know that Instagram and Facebook are more likely to suppress posts that have links in them? That is because the goal of their algorithm is to keep you on their apps and not leave. So instead of adding links in posts, it’s best to have a link in your profile!  While Linktree has long been a popular tool to keep...

Survey Suggestions for Your Clients & Your Staff

When it comes to surveys, Callan Group Communications recommends sending them to your clients at the minimum every year. BUT when is the last time you thought about sending surveys to your employees? Or even your vendors? You've heard so many times, "communication is key" but how are you executing that in your business world? We recommend a few quick tips in this five minute YouTube video. If you have any other suggestions, please feel free to comment on the video....

What do you know about your website?

What do you know about your website? Who hosts it? Who is responsible for the maintenance of plug-ins and themes? Who is making changes and updates? When was the last time you looked at your Google Analytics? It's time to understand what your website can do for your business. Contact CGC today to learn more - diane@thecallangrp.com.

Video Helps Tell Your Story

Marlon, aka "The Hat Fella", joined the CGC Crew in 2018 when he was introduced to us by Your Restaurant. He is a visual genius that can see angles that others may miss. With drone capabilities and close attention to detail, "The Hat Fella" is ready to make your story come alive! Marlon was born in San Jose, Costa Rica and moved to the United States with the mindset of becoming an entrepreneur. When he started College at Indiana University...